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10 September 2025 · Elizabeth Peyton-Jones

Feedback is not just a fix-it tool. It is a mirror for what is working.

Feedback is often seen as a way to spot what is wrong, a push to force improvement, rather than foster it.

But it is also one of the best ways to learn what is going right.

In our work, we have found that productions with high feedback engagement do not just course-correct faster, they amplify strengths more consistently.

Psychologists call this "positive deviance": the practice of spotting and replicating the things that already work, especially when they happen under pressure.

Because sometimes the smartest thing you can do is not to overhaul the system, it is to ask: why did this go so well?

Build on that.

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