Talent Trust conducted our 'Eyes On Production' survey for a fashion brand, which revealed that inefficient casting management discouraged agencies from sending models. The data showed that 60% of models waited for more than 6 hours but were seen for only a few seconds.
Eyes On Production Insights
Models surveyed after participating in a casting provided the following findings:
- 60% of models spent over 6 hours at the casting.
- 70% of that group stated that once called for the audition, it took seconds before they were told to leave.
As a consequence, established models no longer wanted to attend castings for the brand.
Resolution
During our consultation, we developed the following recommendations for our client:
- New casting guidelines for all major productions.
- Improved call times.
- Water and snacks available.
2nd Survey Result
- Agencies and models less frustrated.
- Time and money spent on casting saved due to increased efficiency.
- More cohesive teamwork.
This is advice only. Always ask a consultant.